Simple but powerful websites
Contrary to what many would think, a good website does not have to be too complicated. Many online companies that have made it big use simple yet powerful outlines that give them an edge over their competitors. With the increasing interaction between buyers and sellers via the internet, websites have turned into an essential tool for internet marketing. It is important to have your website professionally built not only to attract visitors but also make them stay.
An appropriate website should be able to connect the reader with relevant information. This implies easy readability of content by use of appropriate colors and contrast that also reflect genre of the website. A green theme for instance is good for a firm dealing in natural products. Navigation through the pages should only require basic computer knowledge.
The beauty of a website must be accompanied by articles, graphics and other information rich materials that relate to your line of products. Just giving your pages a wonderful look without any valuable information will greatly work to your disadvantage. As they say in the world of web design; beauty attracts, but value is what makes them stay.
How to come up with your design
There is no one way of defining a good website. However, observing certain principles can help you come up with a worthy website that will increase both traffic and the rate of conversions. It begins with understanding how and where to apply certain fonts and graphics. Your color scheme, pictures and layout also have a big role to play.
Use smaller graphics
While creating visuals, always keep in mind how they are going to appear on different browsers. The more browsers a website is compatible with the higher its potential to bring in more visitors. Most web designers and SEO companies forget about this and create pages that take time to load in mobile phones. If your target market really includes cell phone users, ensure that your site is mobile ready.
Don’t be too fancy
A professional web design should also avoid use of blinking images. Apart from the fact that most browsers are not compatible with them, fancy images also may compromise on the decency of unless you are dealing in products such as toys and games for children.
Creating a suitable layout
A good layout not only promotes compatibility of your web pages with browsers but also enhances message delivery. While uniqueness is encouraged, going all the way to apply 8 frames on a page is next to disastrous.
Planning is a very important part for any successful layout to be achieved. Before posting a layout on a graphic paper, it is most convenient and efficient to sketch it on paper. Most people however go straight to the screen without doing so and this is more time consuming.
Color, fonts and Advertisements
In any web design, always put yourself in the shoes of readers and look at things in their perspective. Too much graphic design and advertising will spoil your site despite the fact that they are the target points. The best way is to keep things balanced.
Also ensure that you use competitive search engine friendly articles to improve your page ranking. These should be as informative as possible while using the right approach to convince potential customers why your products or services are the best. Search engine marketers can make this easier for you.
By doing the above successfully in your web design, eyes will be naturally pulled to your site and instinct will drive them to try out your items. If you are unsure however, it is wiser to leave such tasks to a qualified local Phoenix SEO company while you focus on other aspects of the business.